Harcourts Adelaide City Expands Multicultural Real Estate Expertise

Harcourts Adelaide City proudly opens its doors under the leadership of Principal Simon Hou, marking a significant milestone in the city’s real estate landscape.

With a culturally diverse team hailing from Australia, China, Hong Kong SAR, Taiwan, and India, the agency is uniquely positioned to cater to Adelaide’s multicultural community while delivering premium results in the apartment sector.

Simon Hou, a trusted name in the real estate industry since 2005, has been a pioneer and innovator, particularly for the Chinese community in South Australia.

Having transitioned from a successful career in the medical field, Simon quickly rose to prominence, founding DG Real Estate in 2009 as the first Chinese-owned real estate agency in Adelaide.

Now, with Harcourts’ globally recognised brand, Simon aims to take his business to the next level.

“Joining Harcourts allows us to refine our business strategies and achieve sustainable success within an evolving market landscape,” Mr Hou said.

"With Harcourts’ proven systems, leadership support, and extensive network, we are confident in our ability to excel in Adelaide’s competitive real estate market."

Expertise in Apartment Market Specialisation

Harcourts Adelaide City distinguishes itself as a leading expert in apartment sales and property management in the CBD. Over the past 16 years, Simon and his team have built an impressive track record, managing a significant portfolio of city apartments and delivering exceptional outcomes for numerous apartment projects.

“What sets us apart is more than just our sales numbers—it’s our deep understanding of apartment living and building operations gained through years of strata management experience,” Mr Hou explained.

“This expertise uniquely positions us to offer unparalleled service and insights to our clients.”

The alignment with the Harcourts brand further strengthens Harcourts Adelaide City’s position in the CBD apartment market.

Simon and his team are confident the partnership will enable them to secure high-profile residential listings and expand their footprint in project sales.

Commitment to the Community

Harcourts Adelaide City has always placed a strong emphasis on fostering relationships within the local community.

Long-time sponsors of organisations such as the Chinese Business Network of South Australia (CBNSA), Adelaide’s only Chinese soccer club and various emergency service unions, the team is deeply committed to giving back.

Simon Hou’s strong connection with the Chinese community in South Australia has also been vital to his success.

His approachability and community spirit make him a respected figure not just professionally, but personally as well.

Strengthening the Harcourts Vision in SA

Heather Edwards, CEO of Harcourts South Australia, expressed enthusiasm about the launch of Harcourts Adelaide City under Simon’s leadership:

“Simon’s expertise, combined with his impressive track record and dedication to the community, makes him a tremendous asset to the Harcourts brand.

His ability to build trusting relationships, both locally and internationally, aligns perfectly with Harcourts’ vision of delivering exceptional service and results.”

Harcourts Adelaide City: delivering expertise-driven, multicultural services that redefine apartment living and investment in Adelaide.