Nic Fren

The New Zealand real estate sector is observing a notable shift in the operational strategies defining agent success. The emphasis is moving from sheer volume of activity to the strategic application of resources and technology. This evolution suggests that future market leaders will be distinguished by their intelligent application of systems, rather than simply their capacity for extended work hours.

Twenty-five years ago, a fresh-faced Troy Pullar stood at the doors of a real estate office, holding the keys not just to the building and the business, but to his future.

There are a lot of sharks in the waters of Google right now, feeding off fear whipped up by a growing army of so-called AI experts. If you’re not careful, it’s easy to believe all the hype.