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  • Writer's pictureAli Butler

Challenging Perceptions: The Truth About the Real Estate Industry


I came into real estate after a poor experience. I came into real estate believing that there needed to be someone in it for the people who don’t know what they’re doing and how to do it.


I came into real estate with the strong belief that it required a big change, and that people’s perception of real estate was valid, and the industry needed to shift.



The real estate industry is often portrayed as cutthroat and ruthless, with images of slick sales people looking to make a quick buck at the expense of unsuspecting buyers and sellers.


While there may be a few bad actors in any industry, this caricature couldn't be further from the truth.


In reality, the vast majority of people in the real estate industry are kind, caring professionals who genuinely want to help their clients.

First and foremost, people in the real estate industry understand that buying or selling a home is one of the most significant financial transactions a person will make in their lifetime. They take this responsibility seriously and work tirelessly to ensure that their clients are making informed decisions and getting the best possible outcome.


This often involves listening carefully to their clients' needs and concerns, educating them about the market, and guiding them through the process every step of the way.


Additionally, real estate professionals understand that their job is not just about making a sale; it's about building relationships. Many real estate agents have long-standing relationships with their clients, helping them buy and sell multiple properties over the years.


These relationships are built on trust and mutual respect, and they can last a lifetime.

Another misconception about the real estate industry is that it's only for the wealthy. In reality, people from all walks of life work in real estate, from agents and brokers to appraisers and home inspectors.


These professionals work with clients from all income levels and backgrounds, helping them achieve their homeownership goals, whether that means buying a starter home or investing in a multi-million dollar property.


Finally, people in the real estate industry are often deeply involved in their communities. They understand that a strong real estate market is vital to the health and vibrancy of a community, and they work to support local businesses and organizations.


Many real estate professionals volunteer their time and resources to support causes they care about, from affordable housing initiatives to environmental preservation.

I have been pleasantly surprised by the kindness shown to me, and in general by the people I’ve met in real estate. Other agents lending a hand, and looking out for one and other.


Are there bad eggs? Sure. They are present in any industry!


But I’ve found that the majority of people who are still in this industry, in a tougher market, are people who genuinely want to be here, helping people and getting stuck in.


It’s our job to prove that the perception of real estate agents as money-hungry or immoral, is false (or at least it is now outdated) so that buyers and sellers feel safe, and confident in their decision to work with a real estate agent - And there are some exceptional ones to choose from!


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