All Articles

Agents are throwing thousands of dollars a month at cold lead generation and wondering why it feels harder than ever. For a few years, the industry was sold the promise of shortcuts. One hundred leads in ninety days. Set-and-forget funnels. Ads that would magically replace relationships. And for a moment, it looked like it might work. You will have noticed how quickly that narrative has collapsed.

For much of his early career, Andrew McCulloch (pictured) was rewarded for being the person who landed the big deals and carried the momentum.

January has a particular energy. After the intensity of December, the industry exhales. Inboxes quieten. The pace softens. Minds clear. It is one of the few moments in the year when reflection feels natural rather than forced.

The real estate industry does not move in straight lines. It moves in cycles. In the lunar calendar, 2025 was the Year of the Snake, a symbol associated with strategy, awareness and quiet transformation. The Snake does not chase attention. It observes, adjusts and sheds what no longer works. That symbolism landed with surprising accuracy across the property sector. 2025 was not a year defined by rapid expansion or aggressive growth. Instead, it became a year of e

The final days of the year are often framed around what comes next. New goals. New plans. New momentum. What is discussed far less is what gets left behind.

The period between Christmas and New Year has always existed outside the normal operating rhythm of the real estate industry. Offices are partially staffed. Campaigns are paused. Decision-making slows. On the surface, it feels like the market has stepped away.

The Reserve Bank has trimmed the Official Cash Rate by 0.25 percentage points, reducing it to 2.25% in a move that confirms monetary policy has shifted firmly into support mode. LJ Hooker Head of Research Mathew Tiller said the Bank is responding to below-trend growth and easing inflation pressures.

The Reserve Bank has trimmed the Official Cash Rate by 0.25 percentage points, reducing it to 2.25% in a move that confirms monetary policy has shifted firmly into support mode. LJ Hooker Head of Research Mathew Tiller said the Bank is responding to below-trend growth and easing inflation pressures.

The latest Global Flexible Workspace Report from The Instant Group confirms - flexible work is no longer a trend, it’s a core business strategy. Global demand for flexible workspace rose 24% year-on-year in the first half of 2025, while demand across Australia and New Zealand specifically jumped 38% in H1 2025 compared to H1 2024, outpacing global averages.

"Real estate no longer needs more noise. It needs stronger teams, clearer standards and leaders who can finally lead with certainty" says Winner of the REIQ Innovation of the Year, Julie Davis. For thirty years I have watched this industry become more complicated, more regulated, more competitive and, sadly, more commoditised when it comes to our people. And the result has been devastating. Good people are leaving the industry. Strong performers are leaving businesses. Not be

In an industry where trust and visibility drive listings and longevity, one simple truth remains: the most successful real estate agents don’t just sell in a community they’re part of it.

Research shows that most sellers spend 4–6 months thinking about selling before they contact an agent, and the average Australian homeowner stays in their property for 9–11 years before making their next move. That means by the time a homeowner reaches out to an agent, they’ve often been silently considering their options for months.