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Let’s be honest: usually, the focus is entirely on bricks and mortar. But this Valentine’s Day, Harcourts is admitting to having a soft spot for the slushy stuff, too. It turns out the property giant deals in hearts just as much as houses, inadvertently becoming quite the matchmaker for staff and clients alike.

As millions of Australian children head back to school, Raine &Horne property experts are reporting intense competition among families seeking to buy a home in the catchment zones of sought-after selective and non-selective public schools.

REAL ESTATE TODAY ANNOUNCES WINNERS FOR THE 2026 TRAILBLAZER AWARDS

It’s the phrase I hear almost every week. "I just want to hit 1,000 properties." It is usually said with ambition, often with pride, and sometimes with a distinct undercurrent of exhaustion. But while it sounds impressive at a dinner party, it is one of the most dangerous targets in our industry.

Agents are throwing thousands of dollars a month at cold lead generation and wondering why it feels harder than ever. For a few years, the industry was sold the promise of shortcuts. One hundred leads in ninety days. Set-and-forget funnels. Ads that would magically replace relationships. And for a moment, it looked like it might work. You will have noticed how quickly that narrative has collapsed.

Agents are throwing thousands of dollars a month at cold lead generation and wondering why it feels harder than ever. For a few years, the industry was sold the promise of shortcuts. One hundred leads in ninety days. Set-and-forget funnels. Ads that would magically replace relationships. And for a moment, it looked like it might work. You will have noticed how quickly that narrative has collapsed.

Agents are throwing thousands of dollars a month at cold lead generation and wondering why it feels harder than ever. For a few years, the industry was sold the promise of shortcuts. One hundred leads in ninety days. Set-and-forget funnels. Ads that would magically replace relationships. And for a moment, it looked like it might work. You will have noticed how quickly that narrative has collapsed.

Harcourts Australia is proud to announce the launch of its new PM +5 Program, a strategic initiative designed to supercharge growth within its Property Management division.

For much of his early career, Andrew McCulloch (pictured) was rewarded for being the person who landed the big deals and carried the momentum.

For much of his early career, Andrew McCulloch (pictured) was rewarded for being the person who landed the big deals and carried the momentum.

For much of his early career, Andrew McCulloch (pictured) was rewarded for being the person who landed the big deals and carried the momentum.

If you’re thinking about selling property today, confidence is easy to find. Advice is everywhere. Predictions are loud, promises are bold, and certainty is often delivered with great conviction.