Two Property Sales Through TikTok in Weeks | How This Director Is Changing the Game

In just six months, Bianca Burgdorf — Director at Stockdale & Leggo Langwarrin — has sold two properties off-market using TikTok as her only marketing channel.

Zero Ad Spend. No Portals. Just Strategy That Cuts Through.

No online listings. No signboards. No paid ads.Two posts. Two buyers. Two sales.

Each sale was sparked by a single still image shared to TikTok — proof that it’s not just video driving results on the platform, but smart, well-timed content that cuts through.

“It’s not about relentless agent promotion,” Bianca told Real Estate Today. “It’s about relevance. Buyers are on their phones. If you’re not meeting them there, you’re missing them.”

Bianca, alongside husband and fellow Director Daniel Burgdorf, has built a strategy around platform-native content — short, authentic, and designed to stop the scroll.

No high production. No drone shots. Just real estate content that fits the format and speaks directly to the buyer.

Their approach isn’t a guess. It’s deliberate:

• Platform-specific content that feels natural

• Honest, visual storytelling

• Simplicity over polish — and results over vanity metrics

  
  

The result?

Engagement from the right people — not just likes, but buyer enquiry.

And in both cases, that interest turned into an off-market sale, without spending a cent on advertising.

While most agents are still treating TikTok as a side play for brand awareness, Bianca is using it to drive qualified leads. She’s not just experimenting — she’s executing.

These results also reflect a broader shift happening across the Stockdale & Leggo network. Under CEO Charlotte Pascoe, the brand has doubled down on digital transformation — launching a modernised identity, introducing proprietary tech, and backing agents who challenge the industry’s norms.

“These kinds of results are no accident,” said Pascoe. “They come from agents who are willing to evolve, stay curious, and meet consumers where they are. Bianca’s approach is a great example of what’s possible when digital strategy meets genuine connection.”

In 2025, TikTok isn’t a gimmick. It’s outperforming many traditional channels and already generating more qualified enquiry than ever before.

Bianca is reportedly one of just a few agents in Australia actively using the platform to drive and convert property sales.

Her results aren’t just impressive — they’re a clear signal of where real estate marketing is going: leaner, faster, and far more personal.

This isn’t the future of real estate. It’s already here.