Reapit Unifies Leading PropTech Brands Under One Platform to Redefine Agency Growth Across ANZ

Matt McGown, Reapit's Global Chief Product Officer, and Mark Armstrong, Reapit's Global CEO.

In a decisive move set to reshape the real estate technology landscape across Australia and New Zealand, PropTech heavyweight Reapit has unveiled a comprehensive rebrand and platform consolidation — bringing together its portfolio of legacy solutions into a single, unified ecosystem.

The announcement marks a strategic inflection point in the evolution of real estate operations, with Reapit repositioning itself as an end-to-end infrastructure partner for agencies seeking sustainable growth, operational efficiency, and deeper client relationships.

The Platform Play: From Fragmentation to Integration

What was once a suite of standalone tools — InspectRealEstate, Console Cloud, Agentbox, and Agentpoint — will now operate under a single Reapit brand. The rebranded products are:

• Reapit Lettings (formerly InspectRealEstate)

• Reapit PM (formerly Console Cloud)

• Reapit Sales (formerly Agentbox)

• Reapit Websites (formerly Agentpoint)

• 
  

This consolidation is more than a naming convention. It reflects a deeper architectural integration that provides agencies with a consistent interface, centralised data intelligence, and streamlined workflows across sales, property management, and lettings.

“Agencies are moving beyond the era of disconnected tech stacks and fragmented client data,” said Matt McGown, Global Chief Product Officer at Reapit. “They’re demanding clarity, cohesion, and the ability to scale intelligently in a market that no longer tolerates inefficiency.”

Driving Growth Through Operational Intelligence

The new platform is engineered to remove legacy pain points — namely siloed data systems, redundant admin, and the inability to track a client’s full property journey.

With a fully integrated technology backbone, agencies gain real-time visibility across business units, driving better decision-making and faster client servicing.

Reapit’s internal data already signals the commercial upside: early referral flows between its sales and property management modules are tracking toward $3 billion in linked property value — a strong indication that cross-functional alignment is unlocking dormant value.

Golden Profile: The Strategic Core of Client Intelligence

At the heart of the new ecosystem is Golden Profile, Reapit’s proprietary client intelligence engine. Designed to create a living, unified client record that follows an individual from tenant to buyer to landlord, the feature equips agencies with granular insights and a 360-degree view of their client base.

Unlike generic AI platforms that risk diluting brand integrity through automation, Golden Profile enables deeply personalised engagement at scale — while preserving the agency’s tone, values, and strategic intent.

As McGown explains, “This isn’t just data. It’s the foundation for long-term trust and relevance. Agencies with complete visibility across the property lifecycle will be the ones that scale sustainably.”

AI-Ready Infrastructure for the Next Decade of Real Estate

In addition to functional enhancements, Reapit’s unified platform is designed to be AI-compatible from the ground up.

Shared UX, centralised onboarding, and process standardisation position the platform as a springboard for future innovation — including predictive lead scoring, hyper-personalised marketing, and real-time performance analytics.

Global CEO Mark Armstrong said the transformation is about enabling scale and sophistication in a rapidly maturing market.

“Our clients want more than tools — they want infrastructure. This unified platform is not only AI-ready, it’s customer-obsessed. We’re building for the next generation of agency performance.”

Implications for the Industry

With this move, Reapit signals a broader shift underway in the PropTech sector — away from point solutions and toward enterprise-grade platforms capable of supporting complex agency operations at scale.

For real estate leaders navigating increasingly competitive markets and higher consumer expectations, platform integration is no longer optional. It’s a strategic imperative.

Reapit’s consolidation marks a rare moment where the promise of PropTech — smarter growth, reduced friction, and elevated client experience — may finally be delivered at scale.