Property Brokers’ Bid Day Out generates $70m+ in sales as regional markets gain momentum

Property Brokers’ 2026 Bid Day Out campaign has delivered more than $70 million in confirmed property sales, with 102 properties sold under the hammer nationwide and a further 32 now under contract following auction day.

The results come amid a significant lift in new market supply. Across January and February, Property Brokers brought 2,138 listings to market, a 39% increase over the same period in 2025.

Managing Director Guy Mordaunt said the campaign highlights the strength and engagement across provincial New Zealand.

“To generate more than $70 million in sales through a coordinated national auction campaign demonstrates the strength of our regional markets and the confidence of buyers who are ready to act,” Mordaunt said.

“We are seeing strong engagement across the country. When properties are presented well and taken to market with a clear strategy, buyers are responding decisively.”

Bid Day Out continues to provide structure, focus and energy to the sales process, aligning Property Brokers’ regional offices in a coordinated national campaign designed to maximise competition.

“Bid Day Out creates focus and energy,” Mordaunt said.

“It brings serious buyers together in a transparent environment and gives vendors certainty. When competitive tension is present, the market performs.”

Across the campaign, multiple properties exceeded their appraised values, with premiums ranging from $50,000 through to $700,000 above appraisal. The consistent pattern of strong bidding across regions reinforced the auction process's effectiveness in extracting genuine market value.

“These are significant premiums,” Mordaunt said.

“They reflect genuine competition and depth of demand. Auction allows the market to speak clearly, and when buyers compete openly, strong outcomes follow.”

In Whakatāne, 162 James Street provided a clear example of that dynamic, selling for $800,000, well above its $670,000 rating valuation. The result underscored the depth of buyer interest and the willingness to compete for quality property.

In Whangārei, the sale of 39 Elmsley Road highlighted the importance of disciplined strategy and internal collaboration.

The property was first listed in September 2025, with the vendors investing approximately $9,000 into a comprehensive marketing campaign. A four-week tender process generated limited engagement.

Following that campaign, the property was repositioned to “Offers Over $1,750,000” with a clear plan to carry that interest forward and build competitive tension through the February Bid Day Out event.

At the same time, Property Brokers salesperson Mike Colthurst was working with clients selling a large-scale dairy farm. Once their farm sale became unconditional, those buyers were introduced to 39 Elmsley Road.

Identified early as strong potential purchasers, the timing aligned, enabling them to participate on Bid Day.

The property ultimately sold for $1,775,000.

“This result reflects the discipline and collaboration within our business,” Mordaunt said.

“It is about preparation, timing and backing our strategy. When our rural and residential teams work together, we unlock opportunities that others may not see.”

The 39% lift in listings across the first two months of the year is a strong indicator of vendor engagement and market activity.

“A 39% increase in listings is a strong signal that people are turning towards quality,” Mordaunt said.

“Vendors are engaged, buyers are active, and we are seeing healthy movement across our regional markets. That combination sets a solid platform for the months ahead.”

Property Brokers’ Bid Day Out remains a signature national campaign for the business, reinforcing its commitment to delivering clarity and competition for clients across provincial New Zealand.

“These results reinforce the strength of provincial New Zealand,” Mordaunt said.

“We are proud to lead from the regions and to provide our clients with campaigns that deliver clarity, competition and confidence.”