Ray White Members Hit the Phones for Fast-Paced Appraisal Drive

Ray White runs its Real Estate of Origin events three times a year to create friendly rivalry and banter between the states and New Zealand, with 340 offices and 3,247 people registered for the second event of 2026.

“The best agents don't wait for opportunities to appear, they create them,” said Ray White CEO - Performance and Value Thomas McGlynn.

“Every appraisal, every listing and every future client relationship starts with a conversation.

“In a world of automation, algorithms and endless marketing tools, the phone remains one of the most powerful business development tools an agent has.

“Real Estate of Origin is about getting back to the fundamentals that have always driven our industry.”

The 21st event was a 12-hour marathon celebrating teamwork, energy, and results. And the results were exceptional. The network made a whopping 126, 773 calls and booked 10,021 appraisals.

Ray White chief strategy officer (real estate) Mark McLeod said appraisals were the lifeblood of real estate.

“Wherever you are across Australia and New Zealand, Real Estate of Origin has never been more important,” he said.

“The market has had some challenges, but we rose to those challenges and united as one to provide a service to our communities across Australasia.

“Every vendor in the market place wants to know what’s going on, and REOO provides the perfect opportunity to talk and connect with our communities and provide a service that many people need, no matter what’s happening in the market.”

New Zealand led the charge, securing top honours across sales agents, sales associates, BDMs and property managers, with 3,242 appraisals. Queensland followed with 2,613, and NSW|ACT contributed 1,599, collectively driving momentum that will fuel listings and sales in the months ahead.

No strangers to the top spot at REOO, Ray White Manukau claimed the Top Appraising Office title with 905 appraisals, while the broader Ray White AT Realty Group earned Top Appraising Group with a total of 1,078. Individually, Charlie Brothers of Ray White Manukau topped the leaderboard for sales agents, while Cooper McGrath of Ray White Mt Gravatt took out the Top Appraising Sales Associate.

The Top Calling Office award also went to Ray White Manukau with 5,280 calls, while their broader team also took out the number one spot for Top Calling Group. The top calling sales person was Charlie Brothers of Ray White Manukau, while Rumtin Abedi of Ray White Oatlands was the top calling sales associate, making calls for a huge 12 hours throughout the event.

Supporting from behind the scenes with a music theme, Concierge completed 3,594 calls for 36 agents, generating 312 appraisals at an impressive 25.3 per cent lead rate.

“Concierge didn’t just turn up the volume for the Ray White Real Estate of Origin, we absolutely blew the roof off the place!” Ray White Concierge operations and team performance manager Mikayla McManus said.

“We hit play from Concierge HQ, and by close of business, our rockstar crew had delivered an absolute stadium-status performance.

“We crushed 3,594 calls in perfect harmony with 36 agents across Australia and New Zealand, generating 312 appraisals. That equates to one appraisal for every 3.9 phone calls!

“What a phenomenal, mic-dropping crescendo to our strongest Real Estate of Origin yet.

“We’ve officially set the tone and laid down the ultimate track, now it’s game on for the year ahead.”

In New Zealand, Ray White Austar Realty head of growth Cameron Brain said REOO was an important day on the team’s calendar.

“At Ray White Austar, we view Real Estate of Origin as much more than a prospecting event. It's an opportunity to bring our entire team together, create energy, strengthen culture, and build momentum across the business,” Mr Brain said.

“Each event is themed differently to keep it engaging and fun. Today's World Cup-themed REOO saw four team captains randomly selected, with each team competing throughout the day for calls made, conversations held, and appraisals booked.

“We've taken the initiative to build on the Ray White corporate REOO concept by incorporating eight dedicated events into our annual calendar.

“These events have become an important part of our growth strategy, helping drive accountability, collaboration, healthy competition, and ultimately better outcomes for our clients and our people.

The atmosphere today has been fantastic, with teams encouraging one another, enjoying some great banter, and embracing the competitive spirit that makes these events so successful.

“We believe initiatives like REOO play a significant role in aligning our business, creating momentum, and fostering a high-performance culture.”