McGrath Expands to Merimbula, Strengthening NSW South Coast Network

McGrath Estate Agents has continued its strategic regional expansion with the launch of a new office in Merimbula, extending its footprint along New South Wales’ Sapphire Coast.

Led by long-time local and seasoned professional Trent Pool, the new office is set to service a broad region stretching from Eden to Nadgee in the south, north to Wandella and Bega, and inland as far as Rocky Hall.

With two decades of experience in real estate and 14 years entrenched in the local market, Pool is well-positioned to lead the charge.

The Sapphire Coast has long been recognised for its natural beauty, attracting a wide range of buyers – from early retirees and remote workers from Sydney, Melbourne and Canberra, to local families seeking more space or a sea change.

The area’s strong tourism appeal has also driven consistent demand from investors and holiday-home buyers.

McGrath’s head of franchise, Chris Mourd, said the move was part of the network’s broader plan to build its regional presence across high-demand lifestyle markets.

“Coastal property is a limited resource, and markets like Merimbula offer the kind of lifestyle that is increasingly in demand.

We’re seeing strong appetite from both owner-occupiers and investors who recognise the long-term potential of these locations,” Mourd said.

Pool echoed those sentiments, pointing to the region’s balanced appeal.

“This is one of the East Coast’s most exciting markets. It offers strong lifestyle fundamentals, consistent demand, and a tight-knit community that values quality service,” he said.

“We’re already seeing steady activity from tree and sea changers, and there’s a growing number of young families relocating here as infrastructure improves and work-life flexibility becomes the norm.”

He added that McGrath’s national brand and marketing strength would give the new office an edge in a market defined by personal relationships and local knowledge.

“Our goal is to raise the bar when it comes to client service and marketing in this region. With McGrath’s tools and reputation behind us, we’re perfectly placed to meet demand and grow market share,” Pool said.

The new office adds momentum to McGrath’s continued growth in regional Australia and positions the brand to take advantage of emerging lifestyle trends that continue to reshape buyer behaviour.