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  • Writer's pictureReal Estate Today - New Zealand

The Importance of Culture in a Difficult Market


The past few years have been challenging for many industries, including real estate.


The market has become increasingly competitive, making it more challenging to build and maintain a successful business.


In this environment, it is crucial for employers and employees alike to understand the importance of culture and how to build and maintain a positive workplace.


Changes and Expectations in the Workplace

One significant change in the workplace is the expectation of a more flexible work environment.


With remote work becoming more common, many employees expect more flexibility in their work schedules.


Employers need to recognize this and work to create a work environment that is accommodating to their employees' needs. Another change is the increasing importance of social responsibility in the workplace. Many employees want to work for a company that is socially responsible and contributes to society in a meaningful way. Employers need to ensure that their business practices align with these values.



Building a Team in 2023

Building a successful team in 2023 requires a different approach than in previous years. Employers need to be more intentional about creating a positive workplace culture that attracts and retains top talent. One of the essential elements of building a successful team is hiring the right people. Employers should look for candidates who align with with the company's values and culture, as well as possess the necessary skills for the job.


Attributes an Employer Should Look for in a Candidate

When looking for a new team member, there are several attributes that employers should look for. First, candidates should have excellent communication skills, both verbal and written. They should be able to

articulate their ideas clearly and effectively communicate with clients and team members. Additionally, candidates should be proactive and able to work independently while also being a team player.


Bringing a Team Together

Creating a sense of community and teamwork is critical to building a successful team. Employers can foster this by organizing team-building activities, encouraging open communication, and providing opportunities for professional development. Employers should also recognize and celebrate their team's accomplishments, both individually and as a group.

Bringing Positivity to Employees

Creating a positive work environment is essential for employee retention and productivity. Employers can bring positivity to their employees by recognizing their contributions, providing opportunities for growth and development, and fostering a culture of respect and support.


Pulling Yourself Out of a Negative Space

If you find yourself or your team in a negative space, there are several things you can do to turn things around. First, it's essential to identify the root cause of the negativity and address it head-on. This could involve having an open and honest conversation with team members, implementing changes to workplace policies or procedures, or seeking outside help from a coach or mentor.

Right Agent, Wrong Office

When it comes to real estate, finding the right agent is critical to success. However, even the most talented agent may struggle to succeed if they are not in the right office. Employers should ensure that their agents have the necessary resources, training, and support to succeed in their roles.


Embracing the Younger Generation

The younger generation brings a fresh perspective and innovative ideas to the workplace. Employers should embrace this and provide opportunities for younger employees to contribute their ideas and perspectives. Additionally, employers should recognize the importance of mentorship and provide opportunities for younger employees to learn from more experienced team members.


Building a successful team in 2023 requires a different approach than in previous years. Employers need to be more intentional about creating a positive workplace culture, hiring the right people, and fostering a sense of community and teamwork.


Employers should also recognize and embrace the changes and expectations of the modern workplace, including increased flexibility and social responsibility. By doing so, employers can create a positive and productive work environment that attracts and retains top talent.


Julie is the founder of Agent Dynamics which provides team development solutions specific to the Real Estate and Property Industry.



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