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  • Writer's pictureReal Estate Today - New Zealand

Raine & Horne Supercharges Rebrand With an Expanded Corporate Marketing Team

Super brand Raine & Horne, a pioneer in Australasian real estate since 1883, has fortified its growing Corporate Marketing team with the addition of seasoned industry professionals Rodney Fitzgerald and Emma Woods.


Mr Fitzgerald steps into the role of as Head of Partnerships & Events while Ms Woods joins as Digital Marketing Manager.


Mr Michael Carroll, Head of Marketing at Raine & Horne, expressed his enthusiasm about the new additions, stating, “We are thrilled to welcome Rodney and Emma to Raine & Horne. Their expertise will be pivotal in advancing the Raine & Horne brand.”


Mr Carroll highlighted the importance of the newly acquired talent, strategically timed to bolster the implementation of the brand refresh unveiled in February[ii]


He remarked, “Our brand update seamlessly blends our rich history with innovation, reflecting our resilience and progressive ethos. I am delighted that Rodney and Emma are joining us at this pivotal moment as we take our brand forward.”


Unforgettable corporate experiences to amplify brand experience


As Head of Partnerships & Events, Mr Fitzgerald brings a wealth of experience in orchestrating remarkable corporate events and fostering valuable partnerships. 


Over his stellar career, Mr Fitzgerald has overseen more than 30 awe-inspiring awards nights and coordinated national and international incentive trips. Mr Carroll pointed out that Mr Fitzgerald’s expertise aligns seamlessly with Raine & Horne’s goal of enhancing the event experience throughout the Australasian network.


“Going above and beyond for valued corporate partners comes naturally to Rodney, ensuring maximum return on investment and seamless integration into our network.”


Mr Carroll continued, “Joining Raine & Horne was a natural fit for Rodney, who was drawn by our commitment to becoming the premier brand in real estate, especially with the recent brand refresh. 


Mr Fitzgerald agreed, “I’m thrilled about the opportunity to support the brand refresh by elevating the event experience across the Raine & Horne network, ensuring that everything we do together as a group leaves a lasting impression on delegates.”


“It’s important that we craft “must-attend” events for our offices. This is achieved by thinking outside the box to deliver unforgettable experiences for every delegate, every time.”


Decade of digital expertise to propel brand refresh


Ms Woods brings nearly a decade of digital marketing experience garnered from other prominent national real estate groups. Mr Carroll underlined the essential role of digital marketing in reshaping property promotion and sales strategies, citing Ms Wood’s track record of successful campaigns and innovative content marketing ideas.


“Emma has wasted no time settling in and has already left her mark on our content marketing strategies while supporting offices in using our AI social media marketing platform Amplify.”


Ms Woods commented, “Digital marketing plays a crucial role in extending the reach of real estate offices and their listings by offering a more convenient and immediate channel to engage with existing and potential customers.”



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