One Agency Central West Debuts With a Fresh and Innovative Approach

L–R: Wayne Hutton, Principal Officer & Agency Director; Liz Soma, Business Administration Manager, Shareholder, Sales Manager & Agency Director

If you were anywhere near Great North Road on August 4th, you likely noticed something different — the smell of fresh coffee in the air, the buzz of conversation, and locals walking away with big smiles (and even bigger prizes).

That’s because ONE AGENCY Central West officially opened its doors, and they didn’t hold back.

Free coffees from a pop-up cart, cupcakes, and giveaways — including a Sunbeam Espresso Machine — made the grand opening a true community celebration.

It wasn’t just about warm drinks and great vibes. It was the start of something new for the region.

With a fresh brand, familiar faces, and a bold mission, ONE AGENCY Central West is bringing a more transparent, more personal approach to real estate.

Leading the charge are Agency Director Wayne Hutton, Business Administration Manager and Shareholder Liz Soma, and Sales Manager and Agency Director Keith Niederer — each bringing decades of local knowledge and experience to the table.

And while the atmosphere was fun and friendly, there was serious innovation on display. The team unveiled their Instant Property Report, a free online tool that lets homeowners check their property’s value in under a minute. It’s not a generic guess — it’s powered by real-time market data, recent sales, suburb trends, and the local expertise of the Central West team.

“Our community deserves better than cookie-cutter estimates,” says Director Wayne Hutton.“The Instant Property Report gives locals accurate insight backed by real experience. It’s a game-changer — whether you’re thinking of selling, buying, or just curious about where your property stands in today’s market.”

Sales Manager Keith Niederer agrees, adding that the tool is only the beginning.

“People want instant answers, but they also want a human touch. Someone who knows their street, their suburb, and their story. This tool helps us start those conversations earlier and with more clarity, so clients can make confident, informed decisions.”

And it’s not about replacing relationships with tech.

“It’s about using smart tools to build trust faster,” says Liz Soma. “In this market, timing is everything. The right info at the right time can mean the difference between a missed opportunity and a great result.”

Now part of a powerful network of over 125 offices across Australia, New Zealand, Fiji, and Papua New Guinea, ONE AGENCY Central West is 100% locally run — bringing big-name support with a community-first mindset.

With decades of experience, modern tools, and a clear mission to do things differently, ONE AGENCY Central West is officially open — and here to set a new standard in local real estate.