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  • Writer's pictureReal Estate Today - New Zealand

Harcourts Cooper & Co Launch 'The Day'

As the real estate industry traditionally experiences a lull in listing activity during January, Harcourts Cooper & Co seizes the opportunity to revolutionise the market with a groundbreaking initiative – THE DAY.

Designed to optimise visibility and create heightened interest in the real estate landscape, THE DAY marks the coordinated launch of all properties to market on New Year's Day, January 1, 2024.

Contrary to the usual trend of subdued listing activities in January, the agency recognises the sustained demand from potential buyers.

Leveraging this unique market dynamic, THE DAY offers sellers an exclusive chance to showcase their properties amidst reduced competition before the anticipated surge in listings following the long weekend holiday period.

Key Features of THE DAY:

  1. Optimal Timing for Sellers: Feature your property at a time of the year when competition is traditionally at its lowest level, maximising visibility and attention.

  2. Supply and Demand Dynamics: Capitalise on the principle that the best prices are achieved when supply is low, creating a favourable environment for sellers.

  3. Strategic Timing for Buyers: Align with a time of the year when families engage in discussions about plans for the upcoming year, evaluating the suitability of their current homes.

  4. Comprehensive Marketing Campaign: Enjoy the benefits of a competitive marketing package and an active online presence throughout January, generating excitement and interest among potential buyers.

  5. Expert Guidance: Collaborate with the best salespeople and New Zealand's leading Auctioneers to ensure a seamless and successful selling experience.

Following the launch on New Year's Day, THE DAY will culminate in a unique experience on Thursday, February 1, 2024.

All properties will be individually catered for in-rooms by Harcourts Cooper & Co's leading in-house Auctioneers, supported by the marketing and Auction support team.

Harcourts Cooper & Co invites sellers, buyers, and industry professionals to partake in this innovative real estate event that promises to redefine the dynamics of January property transactions.

Don't miss the chance to be part of THE DAY and set the stage for a successful and vibrant 2024 in real estate.


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