Agent Sells Home Using TikTok in App-Defying Result

Bianca Burgdorf, Director of Stockdale & Leggo Langwarrin

As digital marketing continues to reshape the real estate landscape, one of Victoria’s newest real estate agents has demonstrated how short-form content can convert into real-world results—without big budgets or high production.

Bianca Burgdorf, Director of Stockdale & Leggo Langwarrin, has secured her first property sale through TikTok, reinforcing the platform’s growing value as a lead-generation tool in real estate.

A still image. 130 views. One serious buyer.

But the execution defied all odds for the platform.

This was a static image on a video-first app, posted from a reasonably new account by an agent just twelve months into the industry. Despite the lack of video, followers, or paid promotion, the post broke through.

In a space dominated by high-energy video content, Burgdorf’s post was striking in its simplicity: a single still image, uploaded without edits, or advertising spend. The video received just over 130 views, but within 30 minutes, it led to a qualified enquiry—and ultimately, a successful sale.

"This result surprised even me," Burgdorf said. "I posted it with low expectations. I never imagined my first TikTok sale would happen so fast."

The actual post

A first-time agent with a digital-first mindset.

Burgdorf only entered the industry twelve months ago after a successful career in the fitness sector, where she ran a thriving gym business. Alongside her husband, she took over Stockdale & Leggo Langwarrin with a clear focus on brand visibility, digital relevance, and customer connection.

Small following. Big return.

At the time of posting, her TikTok account had just 188 followers. There were no photos of the home—simply an image with text saying there was a property coming to market soon. That’s it. And yet, it was enough to capture attention, spark interest, and convert.

“It really highlighted that you don’t need thousands of followers or viral content,” she said. “You just need to get in front of the right person.”

A deliberate platform choice, guided by industry insights.

Burgdorf credits the decision to trial TikTok to ongoing industry conversations about the platform’s impact.

“I kept hearing from industry experts how powerful TikTok could be for real estate—especially visually appealing content,” she said. “So I decided to give it a go.”

Part of a network-wide digital transformation.

The result aligns with Stockdale & Leggo’s broader strategy under CEO Charlotte Pascoe, who has led a top-down reinvention of the brand’s marketing, technology, and recruitment pillars.

From launching a refreshed identity to rolling out new proprietary tech, the network continues to empower agents to compete in a digital-first world.

“This is exactly the kind of thinking we encourage across the group,” said Pascoe. “Bianca’s success shows what’s possible when agents lean into emerging platforms, trust their voice, and embrace new ways of connecting with today’s buyers.”

TikTok is no longer optional—it’s a viable sales tool.

With consumer behaviour increasingly driven by short-form media and mobile discovery, TikTok’s influence is only expected to grow.

What was once seen as an experimental platform is now producing measurable results for agents willing to test, refine, and engage.

Burgdorf’s result is more than a one-off win—it’s a signal of what’s ahead for real estate marketing: leaner, faster, and more personal.