The 30-Day Spring Prospecting Campaign That Actually Gets You More Leads

Spring isn’t just the season of new beginnings, it’s also one of the hottest times in real estate. With more buyers actively searching and sellers eager to hit the market, the competition is fierce. The difference between agents who thrive and those who struggle often comes down to one thing: a consistent prospecting plan.

That’s why we’ve created the 30-Day Spring Prospecting Campaign a step-by-step strategy designed to actually fill your pipeline with leads and help you convert more listings this season. From smart CRM tools to social media funnels and proven follow-up tactics, this guide shows you exactly how to ramp up your marketing and stay top of mind with sellers.

If you want this spring to be your biggest season yet, this campaign is your blueprint.

Objective: Generate appraisal leads and convert them into spring listings.

Target Audience: Homeowners in your service area.

Phase 1: Awareness (Days 1–7)

Goal: Build visibility and credibility.

• Facebook & Instagram Ads:

  • Branded “Spring is the Best Time to Sell” posts.

  • Market update carousel: “What’s happening in [Suburb]?”

  • Video ad: Tips for preparing your home for spring selling.

• Call-to-Action: “Follow me for local updates” → Build retargeting pool.

• Budget Tip: $10–15/day.

Phase 2: Engagement (Days 8–14)

Goal: Retarget engaged audience and collect contact details.

• Lead Ads / Landing Page Offers:

  • Free “Spring Seller’s Guide” eBook (downloadable PDF).

  • “What’s My Home Worth?” instant CMA landing page.

• Content Posts:

  • Client testimonial graphics.

  • “Just Sold in [Suburb] – 3 buyers missed out!” post.

• Call-to-Action: Book a Free Appraisal or Download Guide.

  
  

Phase 3: Conversion (Days 15–30)

Goal: Secure appraisal bookings.

• Retargeting Ads:

  • Video ad: Walkthrough of a recent listing + seller success story.

  • “We’ve got buyers waiting in [suburb]!” scarcity-style ad.

• Direct Lead Offer Ads:

  • “Spring Appraisal Blitz – Free Professional Market Report”

  • Messenger/WhatsApp ads for instant booking.

• Organic Social Proof:

  • Post 2x per week: “Just Listed / Just Sold” with results.

  • Story polls: “Thinking of selling this spring? Yes / Maybe.”

Warm Lead Drip Campaign (Multi-Channel)

Audience: People who downloaded the guide, requested a CMA, clicked ads, or engaged but didn’t book yet.

Day 1: Immediate Follow-Up

• SMS: “Hi [Name], thanks for requesting your Spring Market Guide! Are you curious what your home could sell for right now? Happy to prepare a free appraisal for you. – [Agent Name]”

• Phone Call (if number available): “Just checking in to see if you’d like a personalised appraisal or a price update.”

• Email: Deliver eBook or CMA + soft CTA to book appraisal.

Email #1 Day 1: Deliver the Guide / CMA

Subject: Here’s your Spring Market Guide

Hi [First Name],

Thanks for requesting your copy of the Spring Selling Guide. I’ve attached it here for you. Inside, you’ll find tips on:

• Why spring is the most popular time to sell

• How to present your home for maximum impact

• What buyers are looking for right now

If you’d like a personalised idea of what your property could sell for this spring, I’d be happy to prepare a complimentary market appraisal.

👉 [Book Your Free Appraisal Here]

Kind regards,

[Agent Name]

Day 3–5: Nurture

• Mass Email: Market insights → “Spring Market is Heating Up in [Suburb]” with recent results.

• SMS: “Hi [First Name], buyer demand in [suburb] is heating up 🔥 Homes are selling fast. Want me to send you a free property price update?”

• Google Display Ads: Retarget with “Free Appraisal This Spring” banners.

• Social Retargeting: Testimonial video + Call to Action.

Email #2 Day 3–5: Market Insights

Subject: The market in [Suburb] is heating up

Hi [First Name],

We’re seeing strong buyer activity in [suburb] right now. Recent results show:

• Homes selling faster compared to winter

• Multiple buyers competing on new listings

• Prices lifting as demand increases

It’s the perfect time to understand where your property sits in today’s market. I can prepare a free, no-obligation price update tailored to your home.

Click here to request yours → [Get My Price Update]

Best regards, 

[Agent Name]

Day 7: Authority Builder

• Phone Call: Follow up with CMA downloaders → “I noticed you downloaded the guide. Would you like me to pop over and give you an updated market value in person?”

• Email: Send case study: “How we helped [client] sell for $X over asking this spring.”

Email #3 Day 7: Authority / Case Study

Subject: How we helped [Client Name] sell this spring 🌟

Hi [First Name],

Last spring, we helped [Client Name] in [suburb] sell their property for $X above asking price after just [X days] on the market.

With buyer demand rising again this season, I’d love to help you achieve the same.

Would you like me to stop by for a quick chat and give you a clear picture of what your property could sell for in the current market?

👉 [Yes, Let’s Book a Time]

Talk soon, 

[Agent Name]

Day 10–14: Push to Appraisal

• SMS: “Hi [First Name], here’s your local property snapshot: Median price in [suburb] = $X. Want me to prepare a personalised CMA for your home?”

• Mass Email: “Top 5 Reasons to Sell in Spring” + direct link to book appraisal.

  
  

Email #4 Day 10–14: Push to Appraisal

Subject: Buyers are waiting in [Suburb] 🏡

Hi [First Name],

I currently have a list of qualified buyers actively looking for homes in [suburb]—and there aren’t enough properties to meet demand.

If you’ve ever thought about selling, now could be the ideal time. Even if you’re not ready to move right away, getting an updated market appraisal will give you clarity on your options.

Book a free appraisal here → [Book Now]

Warm regards, 

[Agent Name]

Day 15–30: Continuous Nurture

• Weekly Price Update Emails (automated via @realty CRM).

• Ongoing Retargeting Ads (Facebook + Google).

• Follow-up Calls: Every 10–14 days → keep the conversation warm.

• Offer a Free CMA Pack delivered to their letterbox → tangible, personal touch.

Email #5 – Ongoing Nurture (Weekly)

Subject: Your latest property price update 📊

Hi [First Name],

I’ve put together your latest suburb market snapshot so you can stay on top of what’s happening locally:

• Average home price in [suburb] this month: $X

• Days on market: X

• Buyer demand: High / Moderate / Low

Would you like me to prepare a personalised CMA report for your property? It’s free and only takes a few minutes to organise.

👉 [Get My Free Report]

Kind regards,

[Agent Name]

Funnel Summary

• 30 Days of Social Media: Awareness → Engagement → Conversion.

• Lead Magnet: Free Spring Seller’s Guide or CMA.

• Drip Campaign: Calls + SMS + Mass Emails + Retargeting Ads + Free Booklets.

• Outcome: Booked appraisals → Spring listings.

  
  

Tip: Keep SMS messages under 160 characters when possible to avoid splitting, and always include your name for personalisation.

 By Day 30, every lead has received:

• 5+ emails

• 3–4 SMS

• 2–3 phone calls

• Constant retargeting ads

• At least 1 resource (e-booklet or CMA)

That’s enough touchpoints to convert warm leads into booked appraisals. With the @realty CRM, you can easily build and automate drip campaigns that keep your pipeline warm and your leads moving. With competition fierce in spring, the difference between winning and losing a listing often comes down to who stays front-of-mind. The @realty campaign ensures agents don’t just generate leads but consistently move them along the pipeline through a series of coordinated touchpoints.

By the end of 30 days, every potential seller has received multiple calls, emails, and targeted ads - enough engagement to build trust and prompt action. For agents, that means a fuller appraisal diary and a stronger foothold in the market during the most active season of the year.

Book a quick 15-minute demo to see how our tools can help you list more and sell more: www.atrealtycareers.com.au/software