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  • Writer's pictureReal Estate Today - New Zealand

Super Brand Celebrates First Anniversary in New Zealand With Unprecedented Growth



Raine & Horne, the Australasian real estate super brand has proudly marked its first anniversary since entering the dynamic New Zealand real estate market. 


In April 2023, Raine & Horne embarked on a strategic journey, signaling its commitment to expansion  and excellence by venturing into the New Zealand real estate market. This decisive move was swiftly followed by the establishing of its first three offices by June 2023. 


The brand’s momentum didn’t stop there. It rapidly expanded to encompass 13 locations across New  Zealand, strategically positioning itself to serve diverse communities. 


In a groundbreaking move in late 2023, Raine & Horne announced the acquisition of the Mike Pero Real Estate network, comprising corporate headquarters and 55 Principals and offices, solidifying the  brand’s foothold in the New Zealand real estate landscape. 


“There has been a significant appetite in New Zealand for a large real estate brand with the heritage,  technology, and support that we offer,” commented Mr Angus Raine, Executive Chairman of Raine &  Horne


“One year on, we are proud to have grown our network to 70 offices in New Zealand, with our rapid expansion still well and truly underway.” 


Mr Raine also highlighted that the similarities between the real estate markets in New Zealand and  Australia, along with close ties between the two countries, were instrumental in the firm’s aggressive  expansion into the New Zealand market.  


“There’s a notable alignment in our agency practices, paving the way for our continued successful  expansion.” 


Mr Raine emphasised, “As leaders in real estate franchising, we take pride in offering unparalleled  support to our offices.


Our unique value proposition, a trusted brand with a growing global presence and  a cutting-edge technology ecosystem, positions us favourably.” 


Empowering success through cutting-edge technology 

An integral part of this success story is the adoption of the super brand’s exclusive and cutting-edge  technology. 


Several offices in the Bay of Plenty and Hauraki region, under the leadership of principals Neville Ruske and Paul Billinghurst of the Raine & Horne NRG Group, have integrated Raine & Horne’s AI-powered  social media marketing platform, Amplify, into their operations.


This move has unified the marketing  efforts of Raine & Horne NRG Group’s offices spanning Tauranga, Mount Maunganui, Katikati, Waihi,  and Waihi Beach under the esteemed Raine & Horne brand.


Mr Billinghurst says his offices have consistently executed property and lead generation campaigns  through Raine & Horne’s social media marketing platform Amplify, achieving remarkable results and  garnering positive customer feedback. 


“It’s a great piece of technology. Since joining Raine & Horne in August 2023, we’ve run 85 campaigns  exposed to 573,759 groups.


I’m getting great feedback from both the team and customers about our  social media presence and how much the Raine & Horne brand is an upgrade,” Mr Billinghurst said  regarding Amplify. 


According to Mr Raine, this industry-leading AI marketing technology, along with interactive digital  platform ‘DigiKitPlus’, allows Raine & Horne agents to seamlessly boost their online profile and stay  ahead of their competitors. 


“We have always been big innovators in the Proptech space, with our game-changing AI and social  media marketing technology Amplify proving popular among our offices and their clients, while our  appraisal platform, DigiKitPlus, is attracting an influx of new offices into our network,” affirms Mr Raine.

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