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  • Writer's pictureReal Estate Today - New Zealand

How is Proptech affecting real estate

It's no secret that the real estate industry is notoriously slow to change.

However, in recent years there has been a growing movement within the industry towards proptech, or property technology.

From start-ups to established tech companies, proptech is making waves in the real estate world and changing the way that business is done.

But what exactly is proptech? And how is it reshaping the real estate landscape?

What is Proptech?

Proptech is an umbrella term that encompasses any technology that is being used to improve or disrupt the process of buying, selling, or managing property.

This can include anything from new platforms for listing and searching for properties, to automated back-office systems, to virtual reality tools for showing properties. In short, proptech covers a wide range of new technologies that are being used to make every aspect of the real estate process more efficient, effective, and sustainable.

How is Proptech Reshaping Real Estate?

There are a number of ways in which proptech is disrupting and reshaping the real estate industry.

Perhaps most notably, proptech is making it easier and more cost-effective than ever before for people to buy, sell, and manage properties without involving traditional brokerages or real estate agents.

This is thanks to new online platforms that allow people to search for and list properties without paying any commission fees. In addition, proptech is also streamlining and automating many of the back-office processes associated with running a real estate business, such as contract management and accounting.

Finally, proptech tools are also being used to promote sustainable practices within the real estate industry, such as energy-efficient buildings and reusable materials.

What Can Proptech Do For You?

The benefits of proptech will look different for different parties involved in the real estate industry. For example, progressive companies who adopt proptech solutions will be able to save time and money by streamlining their back-office processes and reducing their reliance on traditional brokerages.

In addition, they will also be able to appeal to eco-conscious consumers by promoting sustainable practices within their business. Lastly,real estate agents who embrace proptech will be able to use data-driven marketing tools to reach more clients and close more deals. No matter who you are, there's a good chance that proptech can do something for you.

Progressive companies who embrace proptech will be able position themselves as leaders in the real estate industry; while those who resist change will quickly become obsolete.

So if you're involved in the world of real estate in any capacity, now is the time to start considering how proptech can benefit you. It may just be the key to your success.


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