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The One Marketing Strategy Agents Ignore While Chasing Everything Else
Agents are throwing thousands of dollars a month at cold lead generation and wondering why it feels harder than ever.
For a few years, the industry was sold the promise of shortcuts. One hundred leads in ninety days. Set-and-forget funnels. Ads that would magically replace relationships. And for a moment, it looked like it might work.
You will have noticed how quickly that narrative has collapsed.
Jan 203 min read


The One Marketing Strategy Agents Ignore While Chasing Everything Else
Agents are throwing thousands of dollars a month at cold lead generation and wondering why it feels harder than ever.
For a few years, the industry was sold the promise of shortcuts. One hundred leads in ninety days. Set-and-forget funnels. Ads that would magically replace relationships. And for a moment, it looked like it might work.
You will have noticed how quickly that narrative has collapsed.
Jan 203 min read


Harcourts Australia Launches ‘PM +5 Program’ to Drive Structure, Discipline, and Growth in Property Management
Harcourts Australia is proud to announce the launch of its new PM +5 Program, a strategic initiative designed to supercharge growth within its Property Management division.
Jan 192 min read


Harcourts MackTown and The Harcourts Foundation Paw-tner Up with Mackay Pet Rescue
In a move that’s sure to get tails wagging, Harcourts MackTown, through the Harcourts Foundation, has announced a $4,174 grant to support the unsung heroes at Mackay Pet Rescue Inc (MPRI). This funding isn’t just about buying equipment; it’s about providing a lifeline to the volunteers who work tirelessly to give abandoned animals a second chance.
Jan 192 min read


If you’re the smartest person in the room, you’ve hired the wrong team
For much of his early career, Andrew McCulloch (pictured) was rewarded for being the person who landed the big deals and carried the momentum.
Jan 185 min read


PPD Real Estate Opens in Bondi 2026 Postcode, The Right Numbers at the Right Time
After more than a decade of market-leading performance, PPD Real Estate has made a strategic return to Bondi with a new office in the tightly held 2026 postcode, signalling renewed confidence in coastal markets and a broader plan to strengthen community connectivity across Sydney’s Eastern Suburbs.
Jan 162 min read


Is This Western Australia’s Best-Kept Secret?
Every so often, a property comes along that doesn't just offer a place to live, but a completely new way of life.
Jan 152 min read


One Calendar. Every Event. The Real Estate Industry Finally Has a Single Place to See What’s On
The real estate industry is one of the most active professional sectors in the country, with a constant flow of training sessions, webinars, seminars, conferences, awards programs and national events taking place across Australia and New Zealand.
Jan 152 min read


Serving Up Support: Harcourts Manningham Strengthens Community Ties with Serpell Tennis Club Partnership
Some say that real estate is all about "location, location, location." But for the team at Harcourts Manningham, it’s really about "community, community, community." Proving that business is about more than just bricks and mortar, the agency has renewed its commitment to the local area, headlined by a continued partnership with the Serpell Tennis Club.
Jan 152 min read


Raine & Horne returns to iconic tagline ‘We’ll Look After You’
In a market crowded with reinvention, rebrands and relentless noise, leading real estate group Raine & Horne is making a statement of confidence.
Following months of consultation and hundreds of conversations with principals, sales agents and property managers across its national network, the 142-year-old real estate brand today announces the launch of We Said It Best, a national campaign and summer marketing platform that marks the permanent return of its iconic tagline:
Jan 143 min read


Corporate Veteran Leads McGrath’s Next Phase with Launch of Three Northern Sydney Offices
McGrath has expanded its footprint across Sydney with the launch of three premium offices in Manly, Forestville and St Ives, appointing long standing real estate professional Troy Malcolm to lead the next phase of growth in these high demand regions.
Jan 143 min read


REMAX Multi Office Agency Merge to Prime Sunshine Coast Location
Cementing his commitment as one of the Sunshine Coast’s leading agents and business owners, REMAX Property Sales broker owner Tristan Brown has merged his two successful real estate offices to one centralised Sunshine Coast location.
Jan 142 min read
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