PODCAST: Should Property Managers Have Their Own Social Media Profiles?
A hot topic in New Zealand real estate at the moment.
Should property managers & BDM's have their own social media profiles?
In this episode RETNZ editor Nic Fren sits down with Tommy's Managing Director Harrison Vaughan to break down the pros & cons and give us the insights into what content works best, whys business owners should allow their team to build a brand on social media & more.
Video Timeline:
00:40 - Should property managers and business development managers have their own profiles on social media?
02:00 - Why do some property managers or business not embrace social media?
03:40 - How a property manager or BDM can use their social media presence in their listing presentations.
04:35 - What is a potential roadblock for business owners to be mindful of?
05:30 - You may not want to be on social media but you have too. How you can manage this internally.
07:00 - Does your office have a social media policy?
07:55 - Create the content for your business, so everything remains on brand.
08:40 - As a business owner, Nic shares why he's decided to let his team grow their own profiles.
09:45 - What content works and what's not?
10:50 - What kind of marketing is Harrison and the team doing?
11:40 - How Facebook accelerated the growth of Tommy's Property Management.
12:30 - Thoughts on TikTok?
14:15 - Why property management performs better than sales content on social media.
15:25 - Creating a marketing plan. What does that look like?
16:30 - What metrics are a success on social media?
17:55 - The value of community groups.
This episode is proudly brought to you by:
Comments