Harcourts Unveils "One Team: +5" Strategic Growth Initiative for 2026

Global real estate leader targets 5% market share growth across all markets over the next three to five years

Harcourts, a global real estate leader with operations spanning eleven countries, has announced its strategic theme for 2026: One Team: +5.

This ambitious initiative commits the network to achieving 5% market share growth across every market over the next three to five years, reinforcing its position as the industry's premier brand.

"For more than a century, Harcourts has been dedicated to helping others achieve success," said Mike Green, Managing Director of Harcourts International (pictured presenting the theme on stage). "Our DNA is built on delivering the finest experience in real estate at every opportunity. The One Team: +5 initiative represents our commitment to not only maintaining our leadership but widening the gap between us and our competitors."

Market Leadership and Strategic Ambitions

Harcourts has built a foundation of trust and excellence that spans generations. In New Zealand, the brand's birthplace, Harcourts holds the #1 market position and remains the country's most trusted real estate brand. This success extends globally, with Harcourts ranking #2 nationally in Australia and #3 in South Africa—achievements that reflect the quality and professionalism embedded across the network.

The One Team: +5 strategy sets clear objectives for continued dominance:

·       New Zealand: Maintain the #1 position and widen the competitive advantage

·       Australia and South Africa: Achieve #1 status in every state and market

·       Global Markets: Establish Harcourts as the standout brand recognised worldwide for delivering the finest experience in real estate

Growth That Creates Opportunity

Last year, Harcourts teams globally assisted nearly 270,000 families and businesses with property sales, purchases and rentals.  Achieving +5% growth translates to helping an additional 13,500 families and businesses monthly —13,500 more opportunities to deliver exceptional service and make a meaningful difference in people's lives.

This growth creates a ripple effect of opportunity: more business for the network, enhanced resources and support for teams, and increased pride in contributing to something exceptional. For every person within the organisation, +5 represents more success, more opportunities to serve, and greater capacity to support their own families.

Commitment to Social Impact

Beyond commercial success, Harcourts remains deeply committed to changing lives through the Harcourts Foundation. Having surpassed $10,000,000 in contributions, this milestone represents just the beginning of the impact the network can achieve as it continues to grow.

"Our values are the magnet for why people join, stay, and thrive within our brand," Green added. "We are one team, one network, one brand—united by our vision and our purpose of helping others achieve success."

A Strategic Imperative

Despite its market-leading position, Harcourts recognises that success is never permanent. The One Team: +5 initiative reflects a strategic decision to remain the hunter rather than the hunted—to proactively strengthen market position before competitors gain ground.

"We know nothing is permanent in this industry," Green noted. "It's time to double down and ensure we remain the leader by widening our competitive advantage across every market we serve."

The One Team: +5 strategy positions Harcourts for sustained growth and market leadership, ensuring the brand continues to set the standard for excellence in real estate globally.