A hot topic in New Zealand real estate at the moment. Should property managers & BDM's have their own social media profiles? In this episode RETNZ editor Nic Fren sits down with Tommy's Managign Director Harrison Vaughan to break down the pros & cons and give us the insights into what content works best, whys business owners should allow their team to build a brand on social media & more. Video Timeline: 00:40 - Should property managers and business development managers have their own profiles on social media? 02:00 - Why do some property managers or business not embrace social media? 03:40 - How a property manager or BDM can use their social media presence in their listing presentations. 04:35 - What is a potential roadblock for business owners to be mindful of? 05:30 - You may not want to be on social media but you have too. How you can manage this internally. 07:00 - Does your office have a social media policy? 07:55 - Create the content for your business, so everything remains on brand. 08:40 - As a business owner, Nic shares why he's decided to let his team grow their own profiles. 09:45 - What content works and what's not? 10:50 - What kind of marketing is Harrison and the team doing? 11:40 - How Facebook accelerated the growth of Tommy's Property Management. 12:30 - Thoughts on TikTok? 14:15 - Why property management performs better than sales content on social media. 15:25 - Creating a marketing plan. What does that look like? 16:30 - What metrics are a success on social media? 17:55 - The value of community groups.

Join RETNZ editor Nic Fren in this compelling episode of 'The Chat' as he sits down with Geraldine Hermens, one of LJ Hooker's elite agents who ranks within the top 3% across New Zealand. Known for her exceptional achievements and innovative strategies, Geraldine delves into the essentials of strategy, branding, collaboration, work ethic, social media, community engagement, and provides expert advice for those new to the industry. This in-depth conversation is a must-listen for anyone eager to propel their real estate career to new heights. Geraldine's insights and practical tips are invaluable for both seasoned professionals and newcomers looking to make a mark in the competitive world of real estate. Discover the resources and tactics that have helped her succeed, and learn how to apply these principles to your own career. Video Timeline: 00:21 - Who is Geraldine? 01:30 - Resources for business growth 02:50 - Importance of a team setup 07:00 - Reality vs Reality TV shows 08:55 - Social Media: Learning to walk before you post 10:45 - Geraldine's non-negotiables in marketing and prospecting 13:50 - Work before reward 15:40 - Community involvement 17:30 - Advice for new agents from a top performer

We had the opportunity to sit down with David Faulkner, General Manager of Property Brokers, to delve into the current status of proposed changes in property management. Our conversation explored its implications for the industry and offered insights into what lies ahead.

High staff turnover can be a costly affair for businesses! Not just in terms of time and effort, but also financially. When an employee leaves, the cost of replacing them can be as much as 1.5 times their annual salary! It's not just about finding someone new; it's about training and integrating them into your team. That's why investing in employee retention isn't just good for morale; it's smart for your bottom line. Friend of RETNZ Julie Davis is putting on a webinar tomorrow where you will learn how to elevate your team to new heights of success. Don't miss out. Ask us how you can register.

Welcome back to the chat, where we dive deep into the world of social media with Kristina Walsh of Ray White Swanson. In this episode, Kristina shares her journey, from the early days to navigating the dynamic landscape of TikTok. Discover the challenges and triumphs she faced, including dealing with industry negativity and seeing TikTok become a crucial part of the marketing agenda.Get insights into the social media platform that has proven most effective, with a focus on TikTok and its unique appeal. Learn about the differences between TikTok and other channels, and gain valuable tips on crafting a successful TikTok strategy. Kristina sheds light on the kind of content that resonates on TikTok and recounts a fascinating story about how a TikTok video had a significant impact on buyer interest for a particular property. Plus, find out how TikTok can be seamlessly integrated into listing presentations to enhance your real estate game.Join us for this candid conversation and discover the tangible results TikTok can deliver for your business. This episode is brought to you by our sponsor, Envision VR. Video timeline: 0:32 - How long have you been in the industry?  1:10 - What made you start on social media?  2:05 - What's the social media journey been like? 3:45 - What was some of the negativity you received from the industry? 4:45 - What social media platforms are working best for you?  6:35 - The difference between TikTok & other social media platforms  7:30 - What is your TikTok strategy?  9:50 - The difference between TikTok and other channels 11:40 - What kind of content works on TikTok? 13:52 - A message from this episodes sponsor, Envision VR  14:31 - The impact TikTok had in buyer interest on a particular property 16:50 - Dealing with negativity  17:25 - What result did TikTok produce for a property 20:20 - How to use TikTok in a listing presentation 24:38 - Nic & Kristina do a LIVE TikTok video together

Get right up to speed with what has been happening in the NZ property market as our Head of Research, Nick Goodall takes you through the latest trends in our most recent video.

In the most latest installment of 'The Chat,' Nic Fren, editor of RETNZ, sat down with Jodine Clark, the Head of Property Management at Harcourts, to delve into the multifaceted world of property management. The engaging conversation covered a spectrum of topics ranging from Harcourts New Zealand's recent Reader's Digest award to the evolving landscape of property management in the face of new legislation and technological advancements. Video timeline 0:21 - Harcourts New Zealand has just won the Reader's Digest award for Quality Service Gold Award for Real Estate Agencies. 0:55 - What contribution did property management play in winning the award? 2:06 - What kind of training do Harcourts offer Property Managers? 5:20 - Where are Property Management putting their focus at the moment? 7:13 - What's happening with the new legislation? 8:50 - What do these changes mean for a homeowner/landlord? 9:15 - How important are industry awards? 11:20 - How can agents market their award wins. 13:10 - What can you get out of writing an awards submission? 13:50 - The importance of great relationships between Property Managers & Sales Agents 17:35 - What does a good Property Management department look like? 19:30 - What role is Tech playing in Property Management 21:20 - Cyber & data protection 23:45 - Make a plan to succeed

In our second podcast we speak with the General Manager of Property Management for Property Brokers, David Faulkner about all things Property Management and what we can expect to see with the potential new legislation and what that could mean for the industry. Video timeline: 00:39 - Where are we at? What's Happening? 01:02 - Where is the legislation currently up to? 02:40 - What are the proposed changes? 04:06 - What will these changes in legislation actually do? 05:28 - A Landlord & Property Manager register 07:08: What will the impact of these changes be? 08:05: Why are there so many private rentals? 09:20: Trust accounting and an unlicensed agent 11:20: Agents who want to get a license, what/where can they go? 13:18: The upcoming property managers conference