🎙️ Episode Introduction What happens when you ditch signboards, skip the portals, and spend zero on ads? In this episode, we’re diving into a marketing approach that’s cutting through the noise — and delivering real results. Two posts. Two buyers. Two sales. All from TikTok. No video production. No paid boosts. Just smart, native content designed to stop the scroll. We’re joined by Bianca — one of the few agents in Australia actually using TikTok to sell property, not just build a brand. Alongside her husband Daniel Burgdorf, she’s proving that real estate content doesn’t need to be polished — it needs to be relevant. And it’s working. We’ll unpack: How a single still image led to a sale Why TikTok is outperforming traditional platforms And how strategy — not spend — is reshaping the game This isn’t theory. It’s execution. And it’s a clear sign that real estate marketing has already changed. Let’s get into it. Podcast Episode Timeline 00:20 – Selling two properties via TikTok… but in an unconventional way 01:30 – How the TikTok journey began – and why it started 02:20 – Why we’re spending more time on TikTok than other platforms 03:20 – What’s driving the success of Bianca’s content 06:05 – Selling the first property on TikTok: how it felt and how it changed our marketing approach 08:40 – Why the real estate industry can’t afford to ignore TikTok

🎙️ Welcome to this episode of The Chat, proudly brought to you by Real Estate Today. Today, Nic Fren sits down with the powerhouse behind The Evolution Agent — Tanja Lee, Chief Energy Officer, leadership coach, and one of the most in-demand mindset mentors in the business. In this unmissable episode, we dive deep into the real issues facing agents and property managers right now — from the fear of prospecting to the real reason your team isn’t picking up the phone. Tanja unpacks the three stages of stress, why positive thinking isn’t always the answer, and how to rewire your brain to get back in flow. If you're in leadership, sales, or property management — this one’s for you. Here’s what we cover: 🕒 Time Stamps 00:30 – Who is Tanja Lee? 03:30 – The biggest shifts in the industry over the past decade 04:05 – What The Evolution Agent is all about 05:38 – Why "just prospect more" is the wrong leadership strategy 08:40 – Are you in flow… or survival mode? 10:30 – Why mindset alone won’t move the needle 10:55 – Why the industry is struggling right now 14:30 – The mounting stress on property managers 16:30 – Why Tanja’s tools and methods hit differently 17:55 – The three types of stress you must understand 19:35 – What stress is doing to sales agents on a neurological level 21:50 – How your energy impacts your clients 25:30 – What Real eSTATE of Mind is — and why it’s a game changer

Today, we’re sitting down with Adam Pearce from Harcourts Newcastle | Lake Macquarie | Hunter Valley — a former A-League goalkeeper turned real estate professional. In this episode, Real Estate Today’s Nic Fren sits down with Adam to discuss the mindset shift from elite sport to real estate, and how the lessons from the pitch are shaping his career in property. Join us as we dive into: 🔷 The leap from A-League football to real estate 🔷 Why Adam chose real estate over coaching 🔷 Preparing for his first Ironman event this weekend 🔷 The discipline and structure from sport that translates into business 🔷 How to enjoy the process — not just chase results 🔷 Overcoming failure and rejection in both sport and real estate 🔷 Turning setbacks into motivation 🔷 Advice for new agents looking to build a resilient mindset

In this episode, Real Estate Today’s Nic Fren sits down with Harcourts International CEO, Mike Green to discuss being a Hunter or the Hunted. Join us as we dive into: 🔷 What it means to be a Hunter or Hunted 🔷 How a Hunted turns into a Hunter 🔷 What the PLUS 5 is and how it came about 🔷 How to stand out in your marketplace online 🔷 Advice for agents writing $150,000 - $200,000 who want to grow to the next level 🔷 Why it’s crucial to keep marketing up, regardless of the market or economy 🔷 The continued importance of human interaction 🔷 How to stand out in your marketplace overall

In this episode of The Chat, RETNZ editor Nic Fren sits down with Jaryd Gray, National Sales Manager at List Now, to discuss how real estate agents can leverage services like List Now to enhance their sales pipelines, secure more listings, and present properties more effectively to the market. Jaryd shares insights on how agents can offer a fantastic product to vendors while easing the marketing payment process. List Now is a New Zealand-based company dedicated to simplifying marketing payments for real estate transactions, helping agents and vendors by providing stress-free, innovative payment solutions. Tune in to learn how List Now is revolutionising the real estate industry and improving Agent-Vendor relationships by removing the financial burden from marketing costs, allowing agents to focus on delivering top-tier results for their clients

In this episode, *Real Estate Today New Zealand* sits down with the Queen of Social Media in the Australian Property Management industry, Ellen Bathgate. Join us as we dive into: ✨ Why property managers should build their own social media presence—and how to get started ✨ The current state of social media adoption in Property Management and where there’s room for growth ✨ Practical advice for those hesitant to embrace social media ✨ Handling online bullying and trolling with confidence ✨ Insights into what content resonates (and what doesn’t) in today’s market ✨ Ellen’s bold predictions for social media marketing in Property Management for 2025 This conversation is packed with actionable tips and forward-thinking strategies—don’t miss it! 🎙️

A hot topic in New Zealand real estate at the moment. Should property managers & BDM's have their own social media profiles? In this episode RETNZ editor Nic Fren sits down with Tommy's Managign Director Harrison Vaughan to break down the pros & cons and give us the insights into what content works best, whys business owners should allow their team to build a brand on social media & more. Video Timeline: 00:40 - Should property managers and business development managers have their own profiles on social media? 02:00 - Why do some property managers or business not embrace social media? 03:40 - How a property manager or BDM can use their social media presence in their listing presentations. 04:35 - What is a potential roadblock for business owners to be mindful of? 05:30 - You may not want to be on social media but you have too. How you can manage this internally. 07:00 - Does your office have a social media policy? 07:55 - Create the content for your business, so everything remains on brand. 08:40 - As a business owner, Nic shares why he's decided to let his team grow their own profiles. 09:45 - What content works and what's not? 10:50 - What kind of marketing is Harrison and the team doing? 11:40 - How Facebook accelerated the growth of Tommy's Property Management. 12:30 - Thoughts on TikTok? 14:15 - Why property management performs better than sales content on social media. 15:25 - Creating a marketing plan. What does that look like? 16:30 - What metrics are a success on social media? 17:55 - The value of community groups.

Join RETNZ editor Nic Fren in this compelling episode of 'The Chat' as he sits down with Geraldine Hermens, one of LJ Hooker's elite agents who ranks within the top 3% across New Zealand. Known for her exceptional achievements and innovative strategies, Geraldine delves into the essentials of strategy, branding, collaboration, work ethic, social media, community engagement, and provides expert advice for those new to the industry. This in-depth conversation is a must-listen for anyone eager to propel their real estate career to new heights. Geraldine's insights and practical tips are invaluable for both seasoned professionals and newcomers looking to make a mark in the competitive world of real estate. Discover the resources and tactics that have helped her succeed, and learn how to apply these principles to your own career. Video Timeline: 00:21 - Who is Geraldine? 01:30 - Resources for business growth 02:50 - Importance of a team setup 07:00 - Reality vs Reality TV shows 08:55 - Social Media: Learning to walk before you post 10:45 - Geraldine's non-negotiables in marketing and prospecting 13:50 - Work before reward 15:40 - Community involvement 17:30 - Advice for new agents from a top performer

We had the opportunity to sit down with David Faulkner, General Manager of Property Brokers, to delve into the current status of proposed changes in property management. Our conversation explored its implications for the industry and offered insights into what lies ahead.